Champagne Beaumont des Crayeres

Limited Edition

Beaumont des Crayères produces Champagne since 1955. The cooperative includes two hundred and fifty growers around Epernay. Back in 2015, their Champagne lacked notoriety and wanted to enhance its image. The goal of Beaumont des Crayères was to be recognised as a reference for Maisons de Champagnes. Its sixtieth birthday was the perfect opportunity to promote his champagne and his Maison with a limited edition Cuvée Grande Réserve.

Brief sleeve: Refined, balance between authenticity and modernity. Use the flower icon. Festive tone for 60th anniversary and launch for the end of year celebrations.
Solution: Colourful Limited Edition focusing on terroir, modernity and celebration.

Freelance at Carré Basset Agency, Paris